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Toyota Brings Social Media Effort to Telemundo Novela
Toyota is taking the next step in a wildly successful social media campaign that has seen Toyota drivers request 442,973 bright decals with the phrase in Spanish for "We are many Latinos. We are many Toyotas," proclaiming their pride in both their heritage and their Toyota ownership. Toyota's Hispanic ad agency, Conill, created more than 100 versions of the sticker reflecting different Latin American countries and cities of origin, with "Somos muchos mexicanos" being the most popular.
The challenge now is to come up with ways to keep driving the popular "Somos muchos"/"We are many" effort beyond Facebook-fueled orders for stickers...
Read the rest at Advertising Age
125 Years Of Coca Cola: Best Coca-Cola Ads
125 years after the beginning of one of the most well known beverages on the planet, Coca-Cola is stil writing its own story. View some of the most memorable ads from the beginning of the Coca-Cola empire to now...
Read the Rest at Advertising Age